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Pricing

Priced like a dinner.
Billed like a lab.

Three tiers for three stages of conviction. Start with a single experiment, come back for the month when you need to compare ideas, and scale to the studio tier when you need to compare whole portfolios.

Bench Pass

Bench Pass

For the founder with one burning question.

$49per experiment
  • One full 5-day experiment
  • AI-generated ad copy, keywords, and landing page
  • Launch on Google Ads, Meta Ads, or TikTok Ads
  • Signal Index verdict with raw metrics
  • Lead capture and CSV export
  • Email support
Run one experiment
LaboratoryMost popular

Laboratory

For the founder running a real portfolio of bets.

$199per month
  • Up to 8 full experiments per month
  • Multi-geography, multi-channel launches
  • Verdict comparison across experiments
  • Credit rollover across two months
  • Custom landing-page templates
  • Priority email support (24h SLA)
Subscribe
Institute

Institute

For accelerators, studios, and investment firms.

Contactper engagement
  • Unlimited experiments across a portfolio
  • Team seats and shared workspaces
  • Branded landing pages on your own domains
  • Signal benchmarking against historical corpus
  • SSO (SAML/OIDC)
  • Dedicated Slack channel + quarterly review
Talk to us

Prices exclude platform ad spend · Billed in USD · VAT where applicable

Questions, answered

The honest bits.

A pricing page should tell you the truth. If something below isn't clear, email us — we'll reply in under a day.

Who pays for the ad spend?
You do, directly. SignalBench runs experiments through your own Google Ads, Meta Ads, or TikTok Ads account — your platform invoice stays between you and the platform. Our pricing covers the software and the strategy, not the media buy.
Why $49 for one experiment?
Because the point is to make the cost of being wrong trivial. Running a real demand test used to cost a week of a junior marketer's time. We compressed that into a tool that pays for itself the first time it saves you a month of wasted building.
What if I want to cancel?
Cancel from your dashboard any time. Subscriptions stop at the end of the current billing period and unused credits remain usable for 30 days. No reactivation fees, no dark patterns.
Do you offer refunds?
If an experiment cannot launch due to a SignalBench error — a failed API call on our side, a broken creative, an unresolvable policy violation we introduced — we refund the experiment fee automatically.
Is there a free tier?
Not at the moment. Ad platforms charge real money, reviewers expect a real product, and running experiments on strangers has real costs. A free tier would be a worse version of the product and a worse signal to our platform partners.
SignalBench

A laboratory for startup hypotheses. We put your idea in front of real strangers as a real ad and return a verdict in five days — before you build.

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